But after posting a three-star review with photos they were told they would not be refunded unless they wrote a five-star review. In another, the investigator was told that a “refund will be done after a good five-star review with some photo” after receiving a pair of wireless headphones. “They were told by the seller to rewrite it because the product was free, so it “is the default to give five-star evaluation”, said Which? In one example, the investigator gave the product – a smartwatch – a two-star review. Following the successful publication of the review, a refund for the cost of the item would then be paid via PayPal,” said Which?īut the Which? investigators turned the tables on the fake review factories by posting their honest opinion on the product. “They were instructed to order a specified item through Amazon, write a review and share a link to the review once it was published. Undercover researchers for Which? set up dedicated Amazon and Facebook accounts and requested to join several of the “rewards for reviews” groups. The reviewers have to pay for the items – so that Amazon believes the buyer is genuine – but after leaving a glowing review, the company refunds the purchase price through PayPal, and sometimes pays an additional fee. Inside the Facebook groups, companies post details of products for which they are seeking positive reviews.
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